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Simplifying Marketing Strategies Can Help a Brand

January 11, 2016 by · Leave a Comment 

You don’t need visually enticing advertisements to direct a consumer to your product.

Every business owner looks to increase their exposure in one way or another. When you delve deep into the core of business strategies, you’ll notice that one of the most effective strategic moves is simplifying the entire decision making process for the consumer. Take the powerhouse tech company Apple. How is it that they reach their audience? What marketing strategies do they deem effective?

Simple is Better

Modern marketing pushes the concept of simplicity. As a matter of fact, Apple takes it a step further.

For example, if you stop and analyze one of Apple’s many billboards that they have up, you’ll notice that they emphasize simplicity. One that you might remember is when they were advertising their tablets. The backdrop is completely white and the tablet is enlarged with a hand peeking in, holding it up in place.

There are no exotic colors splattered around it, no gorgeous model taking away the spotlight, just the tablet with the Apple logo and the name on the upper corner.

As a consumer, what do you see first? Well, quite frankly, there are literally only two things that you can look at on the billboard. This simple approach to marketing created an image for Apple moving forward.

Steve Doctrow, of Rogers & Cowan, has worked with Apple in creating high profile marketing campaigns. He believes that simplifying marketing campaigns can aid a business in the long run. Apple being the example, it just shows that you don’t need outrageous detail to advertise your product successfully.

CES 2016: Skreens Distributes Four HDMI Inputs on One Single Display

January 8, 2016 by · Leave a Comment 

Shown at CES 2015, Skreens connects up to four devices to a single monitor via HDMI so users can watch multiple streams of video at once.

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CES 2016: Skreens Distributes Four HDMI Inputs on One Single Display

CES 2016: Fibaro Dimmer 2 Adds Control, Dimming to Any Light Switch Via Z-Wave

January 8, 2016 by · Leave a Comment 

Announced at CES 2016, the Dimmer 2 controls and calibrates lighting and wirelessly connects to Fibaro smart hubs and third-party devices.

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CES 2016: Fibaro Dimmer 2 Adds Control, Dimming to Any Light Switch Via Z-Wave

Samsung’s $5,000 IoT Connected Smart Fridge Orders Groceries, Takes Selfies

January 8, 2016 by · Leave a Comment 

Launched at CES 2016, Samsung’s Family Hub refrigerator is an enormous four-door smart device with a 21.5-inch 1080p Gorilla Glass-covered touchscreen equipped with high-tech food shopping features, a family communication center, IoT and even entertainment.

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Samsung’s $5,000 IoT Connected Smart Fridge Orders Groceries, Takes Selfies

CES 2016: Meridian Demos the Connected Home and Car with Jaguar Land Rover

January 8, 2016 by · Leave a Comment 

Meridian Audio collaborates with Intel and Jaguar Land Rover to demonstrate the capabilities of the connected lifestyle at CES 2016.

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CES 2016: Meridian Demos the Connected Home and Car with Jaguar Land Rover

CES 2016: Sony & Dolby Team to Deliver 4K HDR Content with Atmos Sound

January 8, 2016 by · Leave a Comment 

Announced at CES 2016, Sony Pictures Home Entertainment will release several titles as part of the soon-to-launch 4K Ultra HD disc format that include Dolby Atmos surround sound.

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CES 2016: Sony & Dolby Team to Deliver 4K HDR Content with Atmos Sound

Cross-Industry Collaboration Fuels 4K Momentum at CES 2016

January 8, 2016 by · Leave a Comment 

The addition and acceptance of HDR technologies are driving the development of UltraHD technologies, and everyone from chipmakers to content providers are working together to best ensure the success of the format at CES 2016.

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Cross-Industry Collaboration Fuels 4K Momentum at CES 2016

Product Briefs: Lutron Siri Compatibility; Atlona Offers Free Management Software

January 8, 2016 by · Leave a Comment 

Keep checking back for CE Pro’s brief product and company news in custom electronics.

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Product Briefs: Lutron Siri Compatibility; Atlona Offers Free Management Software

CTA Names 2016 Mark of Excellence Award Winners at CES 2016

January 8, 2016 by · Leave a Comment 

The TechHome Division of the Consumer Technology Association (CTA) has recognized the top projects and products/technologies in consumer electronics for custom installation. Products from LG, Sony, Dish, Crestron, Savant and others are recognized

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CTA Names 2016 Mark of Excellence Award Winners at CES 2016

ADT Canopy API Brings Pro Security Monitoring to Mass Market Devices Like Ring, Wink, LG

January 7, 2016 by · Leave a Comment 

At CES 2016, ADT unveils two open APIs: One for ADT Pulse security and home automation, another called Canopy for third-party devices that benefit from professional security monitoring. (Julie Jacobson / CE Pro)

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ADT Canopy API Brings Pro Security Monitoring to Mass Market Devices Like Ring, Wink, LG

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