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Build Credibility Through Your Email Newsletter

September 29, 2015 by · Leave a Comment 

Build-Credibility-Through-Your-Email-NewsletterWritten by eTargetMedia.

A company newsletter is a powerful tool for getting your message to potential customers. It can help you with more than just promoting your products or letting people know about special deals. Newsletters can help to establish you as an expert in your field. This is important because customers want to do business with people who know a lot of their industry. Placing yourself as an expert in the minds of your customers can lead to more interest being converted into sales.

So what are things that you can do to build credibility through your company newsletter?

Target the right people. You need to make sure that the messages you are sending out are a good match for the people who will be receiving them. For example, if you are talking about technical information, you want to make sure that it is going to people who are already experts in your field. One way that you can do this is to use email lists that are highly categorized. If your lists aren’t like this already or you need to find new contacts, you can work with a company such as eTargetMedia which has large lists that have been vetted and categorized.

Educate along with selling. While your company newsletter is an opportunity to sell your goods or services, it’s also a chance to give people valuable information they can use regardless of whether they become your customer. If a reader sees that you are presenting them with fresh and interesting content, they will associate you with being an expert in the field.

Find the right tone. You might think that you need a strict and dry tone in your newsletters in order to be seen as an expert. This isn’t the case, as many newsletters favor approaches that leverage humor or a conversational tone to impart knowledge to their readers.

eTargetMedia has been helping clients deliver the best email and postal marketing campaigns for 20 years. Their services include list rentals along with a wide range of creative services.

 

 

What Defines 5-Star Service?

September 29, 2015 by · Leave a Comment 

Standards of what makes for excellent service shouldn’t vary from one industry to the next. An integrator’s service should be equivalent to a hotel concierge

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What Defines 5-Star Service?

CE Pro People & Places: Housley new InFocus CEO; Klipsch Names Bernardo COO; Azione adds 5 Dealers

September 29, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry. Check back daily for updated news.

Read the rest here: 
CE Pro People & Places: Housley new InFocus CEO; Klipsch Names Bernardo COO; Azione adds 5 Dealers

Lighting Control Up 50 Percent in New Homes

September 28, 2015 by · Leave a Comment 

Lighting control penetration in new homes leaps to 9 percent.

Original post:
Lighting Control Up 50 Percent in New Homes

CE Pro People & Places: Atlona Promotes Lobban; Klipsch Appoints Standley

September 28, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry. Check back daily for updated news.

Continued here:
CE Pro People & Places: Atlona Promotes Lobban; Klipsch Appoints Standley

Are Your Security PIRs Smart Enough for IoT Applications?

September 25, 2015 by · Leave a Comment 

Not all motion sensing PIRs are the same. Some are strictly useful for security detection purposes and can limit an integrator’s ability to deploy a workable Internet of Things (IoT) system.

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Are Your Security PIRs Smart Enough for IoT Applications?

CE Pro People & Places: Klipsch Appoints Standley; Simple Remote Hires Pribyl & Zurn

September 25, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry. Check back daily for updated news.

Read more: 
CE Pro People & Places: Klipsch Appoints Standley; Simple Remote Hires Pribyl & Zurn

CEA: Consumers Use Internet to Research, Brick-and-Mortar to Buy

September 24, 2015 by · Leave a Comment 

A growing majority of consumers are going online to learn about products before they decide to purchase, according to the 2nd annual Accessories at Retail study from CEA.

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CEA: Consumers Use Internet to Research, Brick-and-Mortar to Buy

How Obama’s ‘Deadly’ New Overtime Pay Mandate Affects Integrators

September 23, 2015 by · Leave a Comment 

By federal mandate, the Department of Labor will soon require businesses to pay overtime to any exempt salaried employee earning less than $50,440 per year, up from the previous threshold of $23,660.

Originally posted here: 
How Obama’s ‘Deadly’ New Overtime Pay Mandate Affects Integrators

CEDIA Scoop: Integrator Launches ProjX360 Business Management Software

September 23, 2015 by · Leave a Comment 

Using his experience as a custom install business owner, Doug Greenwald of Creative Sound and Integration has developed business management software called ProjX360, debuting at CEDIA Expo 2015.

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CEDIA Scoop: Integrator Launches ProjX360 Business Management Software

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