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CE Pro People & Places: Atl Integrated Reps S1; Lenbrook Appoints Santana; PMC Centralizes Operation

August 31, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry.

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CE Pro People & Places: Atl Integrated Reps S1; Lenbrook Appoints Santana; PMC Centralizes Operation

8 Vital Truths About the Future of 4K

August 28, 2015 by · Leave a Comment 

4K content distribution may give integrators flashbacks to the uneasy early days of HDMI. From the prospects of HD over IP to ‘4K Compliant’ to HDCP 2.2 and more, here are considerations to keep in mind.

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8 Vital Truths About the Future of 4K

A Checklist for a Quality Direct Mailing Campaign

August 26, 2015 by · Leave a Comment 

Written by eTargetMedia.A Checklist for a Quality Direct Mailing Campaign

The success of a direct mailing campaign is often determined by the attention paid to small details. Executing a direct mailing campaign is complex and has many moving parts, so it’s important that you have a game plan ahead of time before you move forward. Here is a brief checklist of some of the most important elements you need to have in place before you send out your direct mailings:

A high quality mailing list. Sending a great mailer to the wrong people is a sure way to see disappointed ROI results. Make sure that you are doing a targeted mailing that will reach the right people. You can assure yourself of this by using a list from eTargetMedia, which presents clients with innumerable ways to segment their lists.

A plan to integrate your direct mailing into your larger marketing efforts. A direct mailing campaign isn’t the final step in your marketing to new customers – it should just be the beginning. Consider how you can integrate social media, emails or special events into your mailings to give you ways to follow up with potential clients.

A schedule for when to send out your mailings. Sending out too many direct mail items can hamper their effectiveness. If customers feel like they are being bombarded with pieces from your company in their mailbox, they will start to consider you to be junk mail and your pieces will go straight into the trash. Consider when the most important times are for you to reach new customers and plan your direct mailing campaigns around these events.

eTargetMedia provides the highest quality postal and email lists to clients ranging from small businesses to Fortune 500 companies. Their lists are frequently updated and segmented for easy targeting of potential customers.

 

CE Pro People & Places: Lenbrook Appoints Santana; PMC Centralizes Operation; Basalte U.S. Reps

August 25, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry.

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CE Pro People & Places: Lenbrook Appoints Santana; PMC Centralizes Operation; Basalte U.S. Reps

CE Pro Summit: Get Ready for Millennials-Driven Economic Boom from 2017-2030

August 21, 2015 by · Leave a Comment 

Demographic expert Tim Costello of BDX shows that the broad U.S. economy will boom from 2017 to 2030 as the giant Millennials generation reaches their peak spending years, so get ready!

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CE Pro Summit: Get Ready for Millennials-Driven Economic Boom from 2017-2030

10 Tips & Warnings for Working with Production Home Builders

August 19, 2015 by · Leave a Comment 

Sell one set of motorized shades and the customer is hooked; security RMR is a must to succeed; Sonos makes money in new construction; ‘national builder agreements’ are weak … and more.

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10 Tips & Warnings for Working with Production Home Builders

The Good & The Ugly of Working with Production Home Builders

August 19, 2015 by · Leave a Comment 

Sell one set of motorized shades and the customer is hooked; security RMR is a must to succeed; Sonos makes money in new construction; ‘national builder agreements’ are weak … and more.

Read the original here: 
The Good & The Ugly of Working with Production Home Builders

CE Pro Summit: 6 Tips for Transporting Large Equipment Racks

August 19, 2015 by · Leave a Comment 

Getting a pre-assembled equipment rack to the jobsite in one piece can be a challenge with today’s smaller vehicles. Here are 6 tips from integrators at the CE Pro Summit to make the process easier, from shrinkwrap to hiring movers. These strategies include shrinkwrapping, using hard cardboard corners, hiring a moving company, inserting bubble wrap, and reassembling on site.

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CE Pro Summit: 6 Tips for Transporting Large Equipment Racks

CE Pro People & Places: DEG Board of Directors; ZeeVee Promotes Scurto; Dieter Burmester Passes

August 19, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry. Check back daily for updated news.

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CE Pro People & Places: DEG Board of Directors; ZeeVee Promotes Scurto; Dieter Burmester Passes

CE Pro People & Places: Dieter Burmester Passes; Skaer Inducted into CEDIA Fellows Program

August 19, 2015 by · Leave a Comment 

The latest in hirings and other notable movement within the custom electronics industry. Check back daily for updated news.

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CE Pro People & Places: Dieter Burmester Passes; Skaer Inducted into CEDIA Fellows Program

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