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The Importance of the Agent’s Activity Log

June 30, 2014 by · Leave a Comment 

The best property agents know how to prioritize all the steps that must happen during the day – which tends to be quite a bit longer than the average individual’s work day. Because there are so many prospects, sellers to engage, and houses to show, how does the professional agent keep track of it all?

The answer to this question is the Agent’s Activity Log. If the agent works for a realty firm, the organization may have a template for the agent’s daily, weekly, monthly, quarterly, and annual planning. Although a new agent may have few tasks to prioritize because he or she is developing a first deal, the experienced professional has many variables in process.

Planting Seeds, Tending the Crop, and Reaping the Harvest

According to “The Secrets of Question Based Selling,” the successful agent is always prospecting (planting seeds), assisting customers in buying or selling property (tending the crop), and making transactions (reaping the harvest). The real estate agent really can’t focus on one or two activities because, otherwise, deal flow will fall off in a period of weeks or months.

Activity Log Content

The Activity Log notes each property listing, buyer search, pending transactions, appointment sets, bids extended, offers received, and referrals requested/received. The Activity Log may be part of the firm or agent’s CRM so that emails and contacts are organized. The agent might not remember precisely what was last discussed with a bank loan officer or escrow agent without excellent organization.

Conclusion

Organization and excellent communication go hand-in-hand for the professional agent. Managing each step of multiple projects in progress is challenging but ultimately quite rewarding.

By: Kuba Jewgieniew is the CEO and founder of Realty ONE Group. He writes real estate selling and buying tips for potential home owners.

How to Track and Preserve Reputation Online

June 30, 2014 by · Leave a Comment 

Article by FixBadReputation

Reputation is becoming an important metric in online marketing. Potential firestorms can be put to rest with proper reputation management, so learn the techniques that are likely to get the greatest response. Here are some tips to follow in the world of online reputation management.

Tracking Metrics

The first step is to determine which metrics are likely to have a visible impact on your business. Things like brand search terms, sales techniques, specific landing pages and others are important to track. Choose the ones that have the highest impact, then work backwards to see what you can track in relation to those points. Try tracking words like “scam,” and your competition online. You never know what you’ll uncover.

Create a Dashboard

A dashboard refers to a central location where you can view all of your relevant stats. This could be a report in Google Analytics, or it can involve several third party tools that track different metrics. Monitor your brand’s rate of engagement, and how often your messages are shared or retweeted. Focus on making these numbers as relevant, and as easy to find as possible.

Automate

Automate as much of the data gathering process as you can. It helps to have reports emailed directly to you, but you can also have reports that generate at a specific time of day. Set aside roughly 30-60 minutes daily to review this data so you can give yourself time to analyze and respond to new trends as they develop.

Article written by Fix Bad Reputation, who offers reputation management services such as RipoffReport Post Removal. You can visit the website for more details.

The History of Toys “R” Us

June 26, 2014 by · Leave a Comment 

This article was written by Phin Upham

Toys “R” Us is one of the only major toy retailers to survive the digital revolution. Its rival, KB Toys, went through several bankruptcies until Toys “R” Us absorbed it in 2009.

Toys “R” Us began as a baby-furniture retailer based out of Washington D.C. Its original name was “Childrens Supermart,” and it began business in 1948. Charles Lazarus founded the company and soon found himself receiving special requests for kids’ toys. He began with baby toys, but soon moved on to toys for older children as the requests grew.

By 1957, the Toys “R” Us brand was established and the focus of the retailer was completely changed to accommodate toys. Stores were even made to fit the brand, with a brown roof and rainbow colored stripes.

In its prime, the chain was considered a textbook example of a “category killer.” This means that the stores were so focused on one market segment, that it made them a tough competitor for newbies in the space. Larger stores could compete in some respects, but customers shopping for toys inevitably found themselves at Toys “R” Us.

Toys “R” Us has since launched several projects meant to keep them relevant by today’s standards. They launched a website, including use of KB Toys Web properties, and implemented new safety standards to keep kids safe. They also teamed with Kim Kardashian to create a line of baby furniture and clothes based on her ideas.

It’s estimated that Toys “R” Us employs upwards of 130,000 people during holidays.


Phin Upham

About the Author: Phin Upham is an investor at a family office/hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media & Technology group. You may contact Phin on his Phin Upham website.

Increase Sales with Better Registers

June 15, 2014 by · Leave a Comment 

Article written by Cash Registers Online

                The amount of sales that your business or store has is not only influenced by the type of products you have, or the promos you come out with, or the marketing that you do. Sometimes, what can increase or decrease sales is some factor found within the store and its operations. One very important factor is the point of sales for your store.

                Customers can get irritated and annoyed to the point that they would just drop their shopping baskets and carts and simply leave and do their shopping in another store. This usually happens because of slow or ineffective cash registers. While cash registers may seem simple and straightforward, there are a lot of other features and parts that is has that can make it better or worse for you.

                Make sure that you understand all the features that your cash register provides so you can serve your customers better, making transactions faster and lines shorter. Open up the manuals and see if the features that come with your register can help out in daily business. Another thing that you should do is maintain your registers. Try getting cash register keyboard covers to protect your keys from wearing down and dust and foreign objects from entering the register from under the keyboard. That could lead to things breaking and requiring service or replacement of some cash register parts. If that happens though, there are a lot of stores that can service your registers and provide the needed cash register parts.

Cash Registers Online is a trusted seller of point of sale supplies that offer quality support, service, and maintenance for your cash registers and pager systems.

Crisis management and fixing your business

June 13, 2014 by · Leave a Comment 

Written by Lyle Charles

In every business, we are always met with problems. These things can come internally or externally, and it can literally consumer your business if you don’t deal with it accordingly. The best way to solve problems and crises is by dealing with them up front. Running away from them won’t solve anything. And as a matter of fact, avoiding crises is even much better than solving them. Don’t wait till it’s too late and you end up being summoned to arbitration proceedings wherein you need to subpoena a construction expert witnessto help you clear your name. What’s even tougher than that is the fact that there’s always the possibility of losing a case despite how valid your claim or defense really is. If you want to deal with crisis management, you need to have a management team that’s experienced and equipped enough to deal with this conflicts and crises. The most important thing to remember when you’re faced with problems is not to panic, and not to react based on your emotions. In other words, you need to make sure that you make calm and calculated decisions that would be to your best interest. You can’t do everything yourself either so you need to make sure that you trust your team as well. Whether it’s liquidity issues or a strike by your employees, always remember that a prolonged dispute will cripple your business. Solve it as soon as possible and make sure that you are fully aware of your chances of winning.

Lyle Charles Consulting is the only thing you need when it comes to consultation and construction advisory services. You are definitely going to get your money’s worth.

Top Reasons to Use Display Ads

June 11, 2014 by · Leave a Comment 

This article was written by Ted Dhanik

Display ads have many strengths that keep them useful to marketers. If you know how to buy display traffic, there is a lot of money to be made branding your business and selling products through banner advertisements. Though it does take careful analysis, and thorough work, several prominent brands utilize banners effectively.

Branding

Display ads employ images, which reinforce brand awareness effectively. Today, new techniques like retargeting allow brands to “follow” their audience around the web and offer them useful deals. These banners also amplify reach significantly, often reaching thousands of people daily through targeted channels.

Banner advertising has the potential to alter a user’s perception of your brand, regardless of whether he clicked on the banner or not. One effective method is to make one of your benefits a part of your slogan or logo, like free shipping. People will learn to associate you with free shipping as time goes on, helping to increase your sales downstream.

Traffic

Display advertising has the potential to increase traffic significantly. Marketers have learned to use demand side platforms for delivery of banner advertisements to an ever widening audience across the Internet. Buying from different networks also has the potential to lower your costs, but marketers study their demographic carefully to find proper ways to reach them. Bidding on keywords and targeting delivers the type of audience you want for your website.

Sales

Any kind of advertising has the potential to increase sales, but display ads encourage sales and recognition at the same time. Users may need to see ads multiple times before they react, and banner advertisements can be striking in their design. Recognizable brands are also more effective at selling products than an established player. Building that recognition through aggressive advertisement ensures that even if the user has never purchased a product, your brand can still carry some weight to it. There is also the numbers game, and banner ads beat other forms of advertising in spades.

Ads can be seen thousands of times per day, often costing marketers pennies on the dollar to show. With the potential ad revenue generated, the costs can easily pay for themselves.

Final Thoughts

Banner ads are still one of the most effective tools for branding businesses on the web. Ads feature prominently on websites, and utilize striking imagery to draw the user’s attention.

Bio: Ted Dhanik is the co-founder of engage:BDR. Ted Dhanik is a marketing professional with fifteen years of experience helping brands to expand online. Find out more about banner advertising when you visit Ted Dhanik online.